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Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit …
In What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, brand strategy expert Denise Lee Yohn identifies what …
1 thg 3, 2016 … Denise Lee Yohn is the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
“What Great Brands Do” shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as …
13 thg 4, 2014 … Her book on branding is a must read: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
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Concordia University Irvine Business Breakfast Series”What Great Brands Do, Seven Brand Building Principles That Separate the Best from the …
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